A brief overview of the evolution of e-business nowadays

In the digital era we live in, the sector of commerce has seen a whole amount of advancements even simply in the last decade: continue reading through to learn about three new facets.

Perhaps the latest development of e-commerce, observed just in the last couple of years, has been the rise of the figure of the influencer. Closely linked with social media marketing, commerce is slowly relying much more on individuals striving and showcasing products to their audience, creating a somewhat more personal connection that a billboard or a consistent commercial might not have. With different systems of referrals or rewards, the future of ecommerce might be going hand in hand with that of this particular figure, and systems that facilitate this type of advertising and online behaviour are benefitting from this phenomenon as well, as seen by the interest of the chief executive of the bank that funds Hootsuite.

The sphere of commerce is, for very clear reasons, closely linked to that of marketing and advertising, and the introduction of brand new platforms has surely indicated the need for fully new marketing tactics. As consumers, we have actually observed a tremendous range of brand-new e-commerce business models and strategies, and the primary brand-new footballers in this specific field seem to be social media platforms. As digital marketing becomes a fundamental part of advertising, figures like the founder of one of the biggest funders of Instagram are aware of the transforming times, and the platforms themselves have introduced new features that are specifically intended to make online shopping more straightforward, straight from the social network. With the advent of other internet services becoming progressively more renowned than the classic ones, such as streaming movies rather than watching them on television, a social media post could replace tv commercials as the advertising format of the future.

The first step towards development and change in the world of businesses and retail has definitely been the launch of online platforms: today remarkably prominent, some web giants in this industry have actually been around for a while, but are in no way losing their success, as displayed by the interest of the head of the activist fund that recently took a stake in eBay. In the history and evolution of e-commerce, this platform has most likely been one of the most crucial players, allowing users to both purchase and sell on it, and with innovative functions such as online auctions, that might be entered from all all over the world. Especially nowadays, as folks become much more knowledgeable about how this consumerist society develops a bunch of waste for products we don’t use anymore, being in a position to sell second-hand items is an extremely excellent contribution from this sort of e-commerce when it comes to sustainability.

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